CarsIreland.ie has teamed up with Lombard for its 2019 CarsIreland.ie Dealer Awards.
There are three award categories – Best Presented Cars, Best Online Marketing and Best Use of Social Media. Car dealers will be ranked on the quality of the photographs and descriptions of stock on CarsIreland.ie, their online presence and use of social media for sales and brand-building.
Ger Toher, Chief Commercial Officer of CarsIreland.ie said; “We are delighted to welcome Lombard on board as sponsors as these awards enter their fifth year and we continue to be astounded by the quality and standard of the submissions from car dealers from all across the country. We look forward to working together with Lombard as we continue to encourage and support our network of over 1,200 dealers with initiatives like this one.”
Chris Moore, Director of Motor Finance for Ulster Bank’s Lombard said; “We’ve forged close relationships with motor dealers around the country through our Consumer Motor Finance team, enabling customers to secure the perfect vehicle that fits their needs. That partnership continues to go from strength to strength and, as a result, we are delighted to sponsor the CarsIreland.ie Dealer Awards in 2019. We look forward to seeing this year’s entries.”
The overall winners will attend an awards ceremony in Dublin in December 2019. It’s now even easier for dealerships to enter on line. Entries can be submitted using this link and deadline for Q1 Awards is 29th March.
Best Presented Cars - This will be judged on the quality of the photographs and descriptions of stock on CarsIreland.ie – taking into account consistency, creativity, and quantity of information supplied. It’s also important that stock is kept up to date and all information entered is accurate. Special attention is paid to consistency and any efforts made to stand out from competitors via branding, video etc.
Best Online Marketing - This takes into account not just the above but also the overall online presence including your website, search visibility and utilisation of new technology and tools that help streamline the customer experience online.
Best Use of Social Media - This will be judged on the best use of social media as both a sales and brand-building tool. Special attention will be paid to regularity of posting and balance when it comes to content. Ideally posts should keep customers both informed and engaged.